Givenchy AW14 Campaign

One of my favourite AW 14 campaigns will definitely have to be the one of Givenchy. I think it passes on a really 'cool' vibe. They've used top models Alessio Pozzi, Isabelle Huppert, Jamie Bochert, Julia Nobis, Kendall Jenner, Mariacarla Boscono, Peter Brant and Veroniek Gielkens. This campaign was also photographed by my favourite team photographers, Mert and Marcus.

All the girls hair consisted of a middle parting and was slick down fairly straight. The hair stylist was Sam McKnight. It was kept simple however the middle part seems to still give out a 'strong' and powerful look. This has has a large impact on the highstreet I believe as we've seen more and more simple, one length middle part, styled hair.

As for the make-up, it was done by Lucia Pieroni and you can see it more clearly in the image above. I love how they all look similar but also somewhat different. It clearly shows that Kendall's eye brows were covered out. They all seem to have a strong contour and highlight which really does make this look as it gives out a strong and dark feel and it also shows as if they were going on a night out complimented by gorgeous dresses. Their look is finished off with a Dark red lip. Seems as if it is lined with a plum lip liner and fades in to a dark red, giving the ombre look. This has been seen very much so in more everday looks which may have possibly come from this campaign.

The print campaign is great – the most photogenic group of friends on a night out, but for me the AW14 campaign is really brought to life with the short film showing the models dancing – it really does show off the sheer, printed dresses and skirts off to perfection therefore I had to leave a link to the video below.

https://www.youtube.com/watch?v=HWOK4P46KGI

sources accessed on 29.10.15

http://www.fashioneditoratlarge.com/2014/07/best-aw14-ad-campaigns/

http://www.dazeddigital.com/fashion/gallery/18233/22/aw14-campaigns

https://kayneandabel.wordpress.com/2014/08/08/ad-campaign-givenchy-aw14-campaign/

https://www.youtube.com/watch?v=HWOK4P46KGI